True to its corporate philosophy and values, Druckfarben and KRAFT paints are particularly sensitive on Corporate Social Responsibility issues, aimed at providing smooth operation circumstances and actions within their broader market sector. Within this framework, KRAFT paints voluntarily allocates considerable resources for the active support of local communities and society at large, and environmental protection.
In relation to the Society axis, KRAFT paints maintains year-round synergies with centralized and local authorities for the implementation of social awareness actions through sponsorship actions to hospitals, old peoples’ homes, schools, prisons and other facilities requiring assistance.
For the Environment, ΚRAFT is strictly committed to deploying environmentally sound practices. In addition to numerous relevant certifications at production process level, KRAFT takes pride in the ECO range of environmentally-friendly paints and its commitment to producing water rather than chemical solvent-based paints, aiming for the least possible environmental impact. At the same time, KRAFT prefers using recycled plastic containers for certain products thus promoting the notion of recycling.